Whether you are non-profit or a startup company looking for support for your next event, it's an estimated $21 Billion (yes, that's with a 'B') of dollars out there that was set aside for sponsorships.
The 3C's of acquiring these funds are coming to your sponsors showcasing the answer to these three areas of concern:
Credibility- How are companies going to increase their credibility and their brand by giving for your event or program?
Customers- Do you have the audience this sponsor targets, or is it a potential new audience they can appeal to?
Capital- How are you going to use the capital they give you, whether it's cash or product to yield them a return on their investment?
If you can provide solid, satisfying answers to these questions, you may open the door for your next sponsor.